★★★★★
“Very clear and well-thought analysis on the current state of our business, and where the actual strategic value lies.”
Jeremy Kadouch
Founder & CEO, CaskCapital
Investor-calibrated diagnostic
See where investor conviction breaks
Fundrly is an investor-calibrated diagnostic that shows how your business will be interpreted by capital, and what to fix before you raise.
Quick read
You may not have a traction problem. You may have an interpretation problem.
- Investor meetings are happening, but momentum is not building.
- Feedback is positive, but vague.
- Valuation, use of funds, or round size keeps being challenged.
- The business is stronger than the story investors are taking away.
What Fundrly does
Identifies conviction breaks
Finds the points where investors are likely to hesitate, discount the opportunity, or ask for more proof.
Translates the investor read
Shows how your story is likely to be interpreted in real capital conversations.
Prioritises what to fix
Recommends the narrative, evidence, and round-design changes most likely to improve funding outcomes.
Sample report
See the diagnostic in full.
The NovaFlow AI sample report shows how Fundrly assesses category clarity, differentiation, scalability narrative, revenue quality, capital efficiency, investor fit, and risk translation.
View sample reportWhat the report surfaces
Primary conviction break
The specific issue most likely to slow investor momentum.
Best-fit capital
The investor archetypes most likely to understand the opportunity.
First change to make
The practical correction with the highest immediate return.
100-day unlock
The proof milestones most likely to improve investor confidence.
Client feedback
★★★★★
“Working with early-stage startups across accelerators and incubators, I regularly see the disconnect between founder narratives and investor expectations. Fundrly brings the clarity and structure often missing at this stage, and shows founders how to correct issues in a way that aligns with how investors actually think.”
Guido Picus
CEO, GrowthApp
“Extremely insightful and directly applicable to our fundraising thinking.”
“Helped clarify positioning before investor conversations.”
“A clear, structured view of how investors interpret the business.”
★★★★★ Recent client reviews available on Trustpilot
View Trustpilot reviewsWho this is for
Best used before the market forms its view.
Built for companies where the underlying business is stronger than how it currently presents to investors.
- Founders preparing to raise.
- Companies between seed and Series A.
- Teams with traction, but unclear investor positioning.
For venture capital firms
Sharper pipeline, clearer founder feedback.
Most inbound opportunities are filtered on narrative before they are evaluated on fundamentals. Conviction often breaks early.
- Filter inbound pipeline more consistently.
- Standardise founder feedback without partner time drain.
- Stress-test shortlisted opportunities before IC.
Can be used independently, or introduced to pipeline and portfolio companies ahead of a raise.
How it works
01
Submit materials
Share your deck, model, round plan, and any materials currently used with investors.
02
Investor-lens assessment
We assess category, differentiation, scale logic, capital efficiency, investor fit, and risk translation.
03
Diagnostic report
You receive a structured report showing where conviction breaks and what should change first.
Why Swire Consulting
Grounded in live capital raises and direct investor interaction.
Fundrly is built from observed deal behaviour across the UK, India, the Middle East, Europe, and the United States. It reflects where discussions stall, how investors frame risk, and what usually needs to change before capital can move.
Cross-border focus
30+ countries
Client work
300+ clients
Financial benefits
USD 450M+
Before you lose time, momentum, or valuation
Get your Fundrly report.
Understand how investors will see your business before you raise.